5 burning questions Blue Apron’s IPO is about to answer


Blue Apron will be going public in short order, kicking off the second big major consumer IPO of 2017. It’s nowhere near as big as Snap, but the company at the top end of its IPO pricing will be valued at around $3.2 billion as it looks to raise nearly $600 million.

The company’s IPO comes at an interesting time as we approach the midpoint for 2017, which has seen a big wave of IPOs since Snap went public at the beginning of the year. But since Snap went public, its stock has cratered. There have been a lot of successful enterprise tech IPOs — especially much smaller ones — but it’s not clear if the so-called IPO window will remain open in the back half of the year.

And of course there are big questions for Blue Apron now that Amazon made a big bid for Whole Foods. The…

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