They say you can’t predict the weather. Acquisitions are often the same way. If you had told me yesterday, for instance, that adorable weather app Poncho was about to be acquired and effectively shuttered by a direct-to-consumer beverage company, I’d have told you that’s about as plausible as a cat who’s also a meteorologist.
And yet, here we are. Dirty Lemon, a high-end drink maker that sells products through text message for ~$10 a pop, has purchased the beloved app. The company confirmed the acquisition in a press release that contains the following buzzwordy quote from CEO Zak Normandin: “This partnership advances our vision to build a frictionless conversational platform by expanding our technological capabilities as an organization.”
Well, yeah, obviously.