Adikteev raises $12 million for its mobile marketing platform


French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising its initial $170 million fund.

Adikteev is an adtech startup that previously acquired Motion Lead, a startup that worked on interactive and creative ad formats for mobile apps, and Trademob, a startup specialized on the demand-side so that advertisers can reach a ton of users to foster installs and retention. Trademob can even retarget users from one app to another.

In other words, Adikteev looks like a complete mobile marketing platform to targets users at all steps. Around 100 people work for Adikteev in…

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