Adobe Expands Its Mobile Portfolio With Experience Manager Mobile, New Marketing Cloud Core Services

Adobe announced a number of new products at Mobile World Congress in Barcelona today that will expand the company’s set of mobile core services in its Marketing Cloud and make it easier for enterprises to manage content for their mobile apps.

Adobe’s Experience Manager, its enterprise tool for building content-rich sites, is getting the biggest update today. The company is introducing Adobe Experience Manager Mobile, an additional version of the Experience Manager tool that will allow enterprises to build and manage mobile apps for iOS, Android and Windows that plug into their existing enterprise content management systems. Using the tool, anybody inside a company can build a template for a basic content-driven mobile app and then connect it to the company’s data…

Read Story