Adobe launches Spark 'visual storytelling' web app, updates companion iOS apps

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Adobe has provided free iOS apps for creating visually rich social media posts, web-based stories and animated videos for a while, in the shape of Adobe Post, Slate and Voice respectively. The creative software giant has now updated these mobile apps and integrated them with a new web app called Adobe Spark, renaming the iOS offerings Spark Post, Spark Page and Spark Video.

According to Aubrey Cattell, head of next-generation products at Adobe, “Standing out on social media, creating engaging visual content — that’s pretty hard. Most people know what they want to achieve, but they lack the design skills, and the time, to create beautiful content that’ll look good on any device. That in turn makes it hard for them to stand out online and…

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