Alabama-based Shipt raises $40 million to challenge dominant grocery delivery startups

Shipt, the Birmingham, Ala.-based online grocery delivery marketplace, has raised another $40 million in its quest to rise above its southeastern roots to become the dominant grocery delivery brand in the U.S.

From its home southeast, Shipt is challenging companies like Instacart, Amazon, and Google with a strategy that had, to date, ignored many of the biggest coastal cities in the U.S. (like New York and Los Angeles) in favor of large cities in the southeast and midwest.

With the new $40 million in funding coming from the company’s previous backers, Greycroft Partners,, and Harbert Venture Partners, Shipt is looking to aggressively expand beyond the 47 metro areas and 20 million families it currently serves to roughly 100 cities within the next year.


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