Amazon Partners With British Supermarket Chain Morrisons For Fresh Grocery Deliveries

Amazon has signed a wholesale supply deal with Morrisons, one of Britain’s largest supermarket chains, to deliver fresh and frozen groceries to Amazon Prime Now and Amazon Pantry customers.

The company launched Amazon Pantry in the United Kingdom last November, as part of an initiative to expand its online grocery business there. Amazon Prime Now, which became available in London at the end of June, gives customers one-hour delivery of goods that include some supermarket staples, while Amazon Fresh is being tested in Birmingham and may be officially launched in other cities this spring.

Many of the U.K.’s largest grocery chains, including Tesco, Ocado (Waitrose’s online supermarket), Sainsbury’s, and ASDA, already offer delivery services, but Amazon may be able to take…

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