Amazon’s social media ‘Influencers’ program opens up to YouTube stars


Amazon’s Influencer Program, a service that allows social media personalities to earn commissions on the Amazon products they promote, is now accepting sign-ups from YouTube influencers who want to participate. Last Thursday, Amazon quietly enabled a self-service tool for YouTube stars that lets them request to join the highly-vetted program, which had first launched into beta in late March.

The Influencer Program, until now, has been operating in a closed beta. Social media influencers could apply to the program by filling out an online form.

These applications were vetted, as Amazon considered factors like the size of the influencer’s online following, fan engagement on their posts, quality of content, and relevancy for Amazon, among other things.

The idea with the program is…

Read Story