Apple acquires SMI eye-tracking company


In a move that is sure to stoke rumors about Apple’s future work in augmented and virtual reality technologies, Apple has acquired SensoMotoric Instruments (SMI), an eye-tracking firm, MacRumors reports.

The German company, which was founded in 1991, has done significant work in eye-tracking research with proprietary eyeglass hardware while also working on consumer-focused applications like eye-tracking for virtual reality. Last year, the company announced it had created an eye-tracking development kit for the HTC Vive VR headset.

We reached out to Apple for confirmation of the acquisition and they gave us their classic line: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

We don’t know any details on how…

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