Apple adds Group FaceTime and may be an enterprise collaboration player

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Apple is adding Group FaceTime to iOS 12 in a move that could make it more of a player in video conferencing and collaboration.

Given Apple’s iOS and device footprint in the enterprise, the move to add multiple folks into a FaceTime should raise a few eyebrows for everyone from Microsoft’s Skype to Zoom to Blue Jeans and Cisco’s WebEx.

Just as Google became a collaboration player with G Suite, Apple can use FaceTime as its Trojan Horse to the enterprise. Apple software chief Craig Federighi outlined access to Animojis and Memojis and chat to video features that would be more consumer-ish.

But rest assured FaceTime can be a bring-your-own collaboration tool. “It works on iPhone, iPad and Mac, and you can answer in…

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