Apple has an official Instagram account showcasing photos shot on iPhone

Gizmo maker Apple just launched its official Instagram account, @apple. But this isn’t your average corporate account as the company doesn’t want to showcase its own product ad nauseam. Instead, Apple is going to share photos shot with an iPhone.

In many ways, this Instagram account feels like the natural extension of the “Shot on iPhone” billboard ad campaign. Without showing the iPhone, Apple is promoting the iPhone camera as the perfect tool if you want to up your game on Instagram.

Every year, there are more than a trillion photos taken on various iPhones. Chances are that there are people in every corner of the world currently using an iPhone to shoot a unique photo or video. So Apple wants to leverage that and showcase the creativity and diversity of iPhone…

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