Apple’s $1T dreams are on hold as it misses on iPhone sales in the holiday quarter

Apple’s dream of becoming a $1 trillion company will have to wait — at least for a little while.

But while iPhone sales this year were about flat (down about 1% to be exact), revenue from the iPhone rose 13% year-over-year. That means Apple is finding ways to get more revenue out of the same number of units, so it may indeed be finding demand for higher-priced phones amid the usual consumer appetite for new iPhones. That higher average selling price means that Apple may have indeed succeeded in unlocking a new tier of consumer demand for higher-priced products, and its three-pronged approach may end up paying off in the end — though it still has to figure out how to ignite that massive upgrade cycle among the rest of its consumer base.

Despite the release of the iPhone X,…

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