Apple’s Business Chat will bring customer service to the iMessage platform


Apple is working on a way to bring businesses to iMessage platform, in order to answer customer questions, offer customer service and even perform transactions. Though not announced at WWDC, a new page on Apple’s Developer site briefly details this new service, dubbed “Business Chat,” which will be able to operate across platforms, including iPhone, iPad, and Apple Watch.

Further details about how Business Chat are not yet known – according to Apple’s website, the service will be introduced on Thursday, June 9th, at a WWDC session.

Business Chat sounds a lot like Apple’s attempt to move into a space where social networks like Facebook and Twitter today dominate. Twitter has recently doubled down on customer service, with a variety of new tools like welcome messages, Read Story