AT&T makes DirecTV Now a $10 add-on to its Unlimited Choice plan


Recent reports have indicated that AT&T’s new streaming service, DirecTV Now, may be seeing slowing growth. But don’t count it out just yet. This week, AT&T announced it’s expanding its distribution strategy for the service by bundling in with the wireless carrier’s Unlimited Choice plan for only $10 more per month.

The move is largely meant to entice customers to switch carriers, but it could also help AT&T boost its DirecTV Now subscriber base, by making the add-on of live TV streaming more of a no-brainer for customers.

The same promotion was originally available only in AT&T’s Unlimited Plus plan. That’s the $90 per month plan offering unlimited data, talk and text, high-def video, plus 10 GB of Wi-Fi tethering per phone (with speeds that slow after 22 GB of data…

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