Bluedot Innovation gets $5.5 million in funding to track smartphone users more precisely

When it comes to the promises of persistent location hyper-awareness, the promises of mobile have largely fallen flat. While this has been a bummer for consumers looking for more contextual services from the apps they have installed, this also has been a pain for marketers keen to get their hands on more quality user data.

Bluedot Innovation wants to tackle this by building out tech that can zero-in on smartphone users’ locations in the background. Bluedot announced today they have raised $5.5 million in Series A funding led by a major toll road company, Transurban. The Melbourne startup has raised $13 million to date.

The startup’s tech focuses on dialing-in user location data to just a few meters so that companies utilizing the API can tell whether their…

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