Businesses should go into the shark tank prepared (Source: Getty)
We see it all the time: the latest tech darling pouring time and money into raising their profile.
The company sponsors every event going, turn up to panels flanked by more advisors than a politician and their picture is in every newspaper going.
Don’t get me wrong. In many cases this is deserved attention, as good businesses rise to the top and quite people are rightly interested. But all too often, reputational value is put before financial success.
The ecosystems in which high-growth technology companies operate have often been accused of being detached from real-world business metrics.
A combination of accessible venture capital, fired up entrepreneurs and a headlong rush to build the next ‘unicorn’ can lead to a…