Dating apps are embracing video


Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking. So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.

This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.

Hinge, for example, will now allow users to augment their user profiles on the service with video. The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone. However, it’s…

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