Death, Cancer, Forced Labor: A Celebration of Apple's Deranged Metaphors 

Death, Cancer, Forced Labor: A Celebration of Apple's Deranged Metaphors 
Image credit: Chip Somodevilla/Getty Images

A journalist conscripted into writing propaganda. A sad pharmacist compelled to make drugs used in lethal injections. A doctor FORCED TO GIVE SOMEONE CANCER.

While Apple tussles with the government over whether it will comply with a court order that would require it to help law enforcement break into an iPhone, it’s busy winning first prize for the most bombastic embrace of slippery-slope metaphors used by a PR machine.

Apple is popping out scary hypotheticals at a clip that isn’t just keeping up with the news cycle—it’s shaping it. Take Apple CEO Tim Cook’s recent ABC News appearance, where he said making a master key for the FBI would be “the software equivalent of cancer.” Cook’s colorful language made…

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