Drawbridge Is Building A Business Beyond Ad Targeting

Drawbridge isn’t just an ad-tech company anymore.

We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that in the past year-plus, the company has also launched data licensing and software-and-a-service products for non-advertising customers.

In fact, Sivaramakrishnan said that the company reached an annualized run rate of $100 million in the fourth quarter of 2015, split more-or-less evenly between ad- and non-ad revenue.

After all, advertisers who aren’t the only ones interacting with consumers across laptops,…

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