Drink-a-day startup Hooch adds a perk-filled premium membership plan

Hooch, the subscription startup that allows members to claim one free drink per day from hundreds of different bars and restaurants, is adding a new membership level called Hooch Black.

Signing up for Hooch Black will cost you significantly more than the regular subscription — instead of $9.99 per month, it’s $295 per year. And you don’t just get in automatically; you actually need to fill out an application.

But in exchange for that money and work, Hooch Black members get access to a variety of perks (on top of the standard drink-a-day option), including deals at more than 100,000 hotels worldwide — co-founder and CEO Lin Dai said that because they’re are only visible to members, Hooch gets access to lower “unpublished” prices that you won’t find…

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