Essential Phone’s new ‘Halo Gray’ color goes on sale exclusively at Amazon

The Essential Phone is currently in the midst of being rolled out in a range of new colors, including three that will be released excessively on Essential’s own website, with a staged release schedule that began Thursday. On Friday, however, Essential revealed a surprise fourth new color, “Halo Gray,” which will be exclusive to Amazon and which is now available to pre-purchase.

Amazon is a partner to Essential both as a sales channel, and as an investor. The distribution partnership with Amazon has been particularly fruitful, among all its sales channels, according to Essential President Niccolo de Masi, so it made sense to do something unique for Amazon with the ‘Halo Gray’ colorway.

With the Halo Gray Essential Phone, customers get the dark, matte finish of the…

Read Story