Facebook “Birthday Cam” Encourages Videos, Not Robotic Wall Posts


Birthdays on Facebook have become a dystopian chore. Typing “HBD” or just “Happy Birthday!” on a friend’s profile is basically the least human way to interact with them. So Facebook is pushing people to record more intimate greetings with its new Birthday Cam feature launching today on iOS.

A banner on the birthday boy or girl’s profile will solicit you to capture a video message up to 15 seconds long. You can then add special birthday frames before sharing it on the friend’s wall. Oddly, the videos only appear separately rather than compiled into something more watchable. Even if you just say “happy birthday,” it’s still a lot more unique than typing it.

Facebook Birthday WallOver the years as Facebook has grown into a ubiquitous utility, it’s also developed some strange emergent…

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