Facebook launches a local news accelerator for publishers


Facebook is trying to play extra nice with local news publishers by putting $3 million behind the launch of the Local News Subscriptions Accelerator. The three-month pilot program will help 10 to 15 U.S.-based metropolitan news organizations gain more digital subscribers both on and off Facebook.

“We often talk to publishers about what the future of journalism looks like and local news publishers tell us that digital subscribers are critical to the long-term sustainability of their business,” Facebook Head of News Partnerships Campbell Brown wrote in a blog post. “We know Facebook is one part of the strategy to engage readers and ultimately drive paid subscriptions.”

This comes about a month after Facebook announced it would make it easier for people to see local news and…

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