Facebook News Feed change demotes sketchy links overshared by spammers


Technically, Facebook can’t suspend people’s accounts just for sharing 50-plus false, sensational or clickbaity news articles per day. It doesn’t want to trample anyone’s right to share. But there’s nothing stopping it from burying those links low in the News Feed so few people ever see them.

Today Facebook announced an algorithm change that does just that. It detects links that are aggressively shared by suspected spammers, and deprioritizes them in the News Feed. Facebook’s research shows that these links “tend to include low quality content such as clickbait, sensationalism, and misinformation,” so showing these links less prominently could improve the quality of what people see on the social network even if this change doesn’t analyze the specific content…

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