Facebook seriously needs its own Bitmoji

Your Facebook profile used to be the online version of “you”. But over the past year, Bitmoji has usurped Facebook to become the preferred way to share your identity over the web.

The Facebook profile assembles a collection of text and real-world photos into a fixed set of poses, making it more of a snapshot of the offline you ported into the digital realm rather than a vision of you purposefully designed for the Internet. It worked well enough for the desktop era when we asynchronously stalked each other’s online representations and had the time and screen space to consume a lot of information.

But the modern mobile era is more about communication than representation. We need succinct and flexible versions of our identity for rapid-fire messaging and…

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