Factmata closes $1M seed round as it seeks to build an ‘anti fake news’ media platform


While large companies like Facebook and publishers continue to rethink what their role is in disseminating news these days in the wake of the growing influence of ‘fake news’ and the ever-present spread of misleading clickbait, a London-based startup called Factmata has closed a seed round of $1 million in its ambition to build a platform using AI to help fix the problem across the whole of the media industry, from the spread of biased, incorrect or just crappy clickbait on various aggregating platforms; to the use of ad networks to help disseminate that content.

There is no product on the market yet — the company is piloting different services at the moment — and so it’s reasonable to wonder if this might ever get off the ground. But what Factmata is doing is notable…

Read Story