Fear, Loathing And Opportunity On Display As Ad Industry Eyeballs Spectre Of Mobile Ad Blocking

A fractious MWC16 panel on mobile ads brought several executives from the ad industry side plus ad behemoth Google face-to-face with what might be their worst nightmare: network-level mobile ad blocking.

The drama played out in front of a packed auditorium of conference delegates, with the ad industry’s nemesis represented on stage by Roi Carthy, the tough talking CMO of mobile ad blocker startup Shine. (Who also, for the record, used to be a TechCrunch contributor.)

Earlier this month Shine signed its first European carrier, Three Group, which will be deploying its ad blocking tech in multiple markets — starting with the UK and Italy. (It’s worth noting that Shine’s investors do include Li Ka-shing, the chairman of Hutchinson Whampoa — which owns Three).

The other…

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