Fitbit gets another holiday bump and much-needed breathing room


The holidays have come and gone and — as usual — Fitbit got a bit of a lifeline.

Once again, everyone is buying Fitbits for gifts. We won’t know exactly how many, but if you just take a quick look at the download charts, Fitbit hit the top of the App Store (even in the presence of the gargantuan promotions of Super Mario Run). In fact, it looks like it’s a pretty popular gift for parents too — there are bumps in the App Store chart around Mother’s Day and Father’s Day.

fitbump

And it couldn’t come too soon. Wall Street is giving Fitbit a little bit of a breather with the stock up around 7% after it’s tumbled almost 75% this year. The year has not been kind as it’s had plenty of poor performance and also decided for some reason it would enter the smartwatch market. The…

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