Fitbit has long been the king of wearables and an IDC report released today says James Park and Co. still wear the crown. But Xiaomi is quickly gaining power. A lot of power.
Fitbit managed to ship 21 million devices in 2015, up 93.2% over 2014’s amount of 10.9 million units. That said, even by shipping nearly twice as many units, Fitbit still lost marketshare. Over the same time period were Fitbit grew almost a 100%, Xiaomi managed to exploded by nearly 1,000%.
In 2015 Xiaomi shipped 12 million wearable units, according to IDC. That earned the company a 15.4% marketshare, second only to Fitbit with Apple, Garmin and Samsung trailing behind them. The previous year, in 2014, Xiaomi only shipped 1.1 million units and had just 4% of the worldwide marketshare.
Fitbit knows its time…