Former DreamWorks exec Shawn Dennis joins GoldieBlox as president

GoldieBlox, a startup looking to get girls hooked on engineering and other STEM fields, has hired Shawn Dennis as its first president.

Dennis was most recently the head of brand and franchise development at DreamWorks Animation and also worked as the chief marketing officer at Mattel’s American Girl. She’s also been on the GoldieBlox board of directors since 2016 — founder and CEO Debbie Sterling told me she’s been “not-so-secretly hoping all along that one day Shawn would come and help me run this thing.”

Sterling said that while GoldieBlox is usually described as a toy company, she’s always had a vision for the Goldie character to become someone who would “inspire girls around the world.”

“I started it really as a social mission: I wanted to…

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