Foursquare announced a new product today that should help brick-and-mortar advertisers measure the effectiveness of their campaigns.
The company has already been expanding the ad side of the business, for example launching new ad targeting product last year and recently bringing on CEO Jeff Glueck to grow its enterprise tools.
Now, with Attribution Powered by Foursquare, the company is making its data available to advertisers even if they don’t run campaigns in the Foursquare or Swarm apps. Naturally, that data is focused on location — that may be Foursquare’s big selling point compared to Facebook and Twitter, which have also been working to expand their ad capabilities beyond their own properties.
President Steven Rosenblatt said the company has created a representative…