Giphy builds transparent GIF library for Instagram Stories


Instagram now lets some users slap background-less GIFs sourced from Giphy onto their Instagram Stories. Rolling out for wider testing with a Giphy-branded design, the new GIF sticker engine could further differentiate Instagram Stories from Snapchat, which has yet to embrace the animation GIF trend.

It appears that Giphy has worked with Instagram to create a special search engine for a library of GIFs designed to be overlaid over photos and videos rather than being shared by themselves. The backgrounds and transparent bits of these GIFs have been cut out so they mesh into your imagery.

Instagram’s new transparent GIF search engine, powered by Giphy

Facebook and Giphy have been working more closely recently on custom GIF databases, as the two built a child-safe, hand-picked set of…

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