Glu Mobile acquires QuizUp in deal valued at $7.5 million


The developers of popular celeb-themed games including Kim Kardashian: Hollywood and Nicki Minaj: The Empire, Glu Mobile, acquired Plain Vanilla Corp., and its mobile social trivia game QuizUp this week, according to an SEC filing.

The deal was valued at $7.5 million, including forgiven debt, according to sources familiar with the deal.

This is undoubtedly a disappointing fate for the investors who backed QuizUp, and kind of a steal for Glu Mobile.

The Iceland-based startup raised a hefty $22 million Series B round of venture funding led by Sequoia and Tencent in 2013. Altogether, the company had raised about $40 million in outside funding, according to Crunchbase, and had attracted tens of millions of users.

QuizUp, which is equal parts social network and mobile…

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