GoDaddy launches SmartLine to give businesses a second mobile phone number

GoDaddy may be best known for its web domain registry (a business that’s been in the headlines recently), but it’s also moving into the voice and telephone business, starting with last year’s acquisition of FreedomVoice.

Today the company is launching a new app called SmartLine, aimed at addressing a basic need of small businesses — more and more of them (86 percent, according to a GoDaddy survey) are using their smartphones for both work and personal calls, but they don’t necessarily want to give everyone their personal phone number.

So SmartLine creates a second number that connects to a customer’s iOS or Android device. The obvious comparison is Google Voice, but Barry Saik, GoDaddy’s senior vice president and general manager of telephony, said SmartLine is…

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