Google Play Music gets more personalized with New Release Radio, customized to your tastes

It’s no longer enough to simply offer on-demand music as part of the value proposition for music streaming services – you have to enable discovery of new tunes and make recommendations, too. While it’s fair to say that Spotify is leading the market in terms of its influential playlist selections, rivals are quickly following suit – including Apple Music and Google Play Music. This week, the latter rolled out its own curated mix, New Release Radio, which it says is crafted with an eye towards the individual listener’s tastes.

The company had first tested the feature through its global partnership with Samsung, announced in April. At that time, Google stepped in to become the default music player and service on new Samsung phones and tablets, in the wake of Samsung’s Milk…

Read Story