GoPro launches TradeUp program to swap old cameras for discounts

GoPro is willing to take that old digital camera stuffed in your junk drawer even if it’s not a GoPro. Through a program called TradeUp, the camera company will discount the GoPro H6 Black $50 and Fusion $100 when buyers trade-in any digital camera. The company tried this last year for 60 days, but as of right now, GoPro is saying this offer does not expire.

This offer works with any digital camera, including old GoPros. It clearly addresses something we noticed years ago — there’s often little reason to buy a new GoPro because their past products were so good.

GoPro tried this in 2017 for 60 days and says 12,000 customers took advantage of the program.

The service is reminiscent of what wireless carries do to encourage smartphone owners to buy new phones….

Read Story