Grindr launches INTO, a new media property

If content is king these days, then everyone really wants to wear the crown.

The latest business to throw itself into the media melee is Grindr, the popular gay social networking app which has just launched a new media site called INTO.

Pitching itself as the millennial response to Out Magazine, INTO features a similar mix of culture, lifestyle, entertainment, news and features … and the company even hired Out’s former editor at large, Zach Stafford to run the site.

Grindr actually began experimenting with publishing on its own homepage before moving the news and features to the INTO site earlier this year, according to a spokesman.

It’s the latest attempt by the social network to diversify and capitalize on its incredibly strong brand within the gay community. Other attempts…

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