Half of businesses on Instagram use Stories as it turns 1


Instagram Stories has blossomed from a Snapchat clone into an integral part of the world’s largest dedicated visual communication app in the first year since its launch. Half of the businesses on Instagram produced a story in the last month, and it’s boosted the app’s average usage to 32 minutes per day for those under 25, and 24 minutes per day for those 25 and up.

If Facebook’s goal was stop Snap in its tracks, it’s largely succeeded with Instagram Stories. Snapchat’s monthly active user growth rate has plummeted from 17.2% per quarter to just 5%, while Snap’s share price has fallen from its $17 IPO to $13. Instagram Stories now has 250 million daily users compared to Snapchat’s 166 million. Instagram’s usage per day beats the “more than 30 minutes per day”…

Read Story