Toy company Hasbro is belatedly entering the subscription service market with today’s launch of Hasbro Gaming Crate – a service that ships a themed box containing three board games to users every three months. The service, which costs $49.99 per crate, offers two options – one designed for adults in search of new party games, and another with games better suited for families.
The company had previously announced its intentions to try its hand at a subscription offering, which it had said would arrive in summer 2017.
It’s not the only company operating in this general space – Kiwi Crate and other startups offer projects and toy selections aimed at families, while Amazon earlier this year launched a service that ships out STEM-themed toys.
Hasbro’s crate, however, is the…