Hasbro launches a subscription service for games


Toy company Hasbro is belatedly entering the subscription service market with today’s launch of Hasbro Gaming Crate – a service that ships a themed box containing three board games to users every three months. The service, which costs $49.99 per crate, offers two options – one designed for adults in search of new party games, and another with games better suited for families.

The company had previously announced its intentions to try its hand at a subscription offering, which it had said would arrive in summer 2017.

It’s not the only company operating in this general space – Kiwi Crate and other startups offer projects and toy selections aimed at families, while Amazon earlier this year launched a service that ships out STEM-themed toys.

Hasbro’s crate, however, is the…

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