How not to launch a company in the U.S. — lessons learned from LeEco


After a months’ long parade of endless red flags, LeEco’s Stateside woes finally came to a head this week. The company announced that it would be laying off 325 employees in the U.S. alone. And judging from a number of address forwarding emails I received, the company moved swiftly and without much warning.

It’s always easier to Monday morning quarterback all of this after the shit has hit the fan, but nothing about this week’s bad news was sudden. Keep in mind, the company has had a meaningful presence in the U.S. for less than a year. That big, flashy press conference only happened in mid-October. That’s a pretty astonishingly fast pace for this kind of all out implosion, but the warning signs have been there since pretty much the beginning.

Of course, LeEco doesn’t…

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