Hustle rallies $30M for grassroots texting tool Republicans can’t use

Hustle 20X’d its annual revenue run rate in 15 months by denying clients that contradict its political views. It’s a curious, controversial, yet successful strategy for the startup whose app lets activists and marketers text thousands of potential supporters or customers one at a time. Compared to generic email blasts and robocalls, Hustle gets much higher conversion rates because people like connecting with a real human who can answer their follow-up questions.

The whole business is built around those relationships, so campaigns, non-profits, and enterprises have to believe in Hustle’s brand. That’s why CEO Roddy Lindsay tells me “We don’t sell to republican candidates or committees. What it’s allowed us to do is build trust with the Democratic party and…

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