Hustle scores $8M to kill telemarketing with personalized texts

No one picks up the phone and everyone gets too much email. If you want to contact people for fundraising, a political campaign or marketing, texting is the way to go. But a generic mass text is more like spam than a convincing conversation.

Hustle lets you personalize every message and turn it into persuasive one-on-one dialogue. Like CRM for SMS, organizers can assign lists of contacts to their reps and field agents, who text them from their own numbers and cajole them to get down with the cause.

The potential to revolutionize both grassroots activism and corporate sales has won Hustle a new $8 million Series A led by existing investor Social Capital, whose founder Chamath Palihapitiya sits on Hustle’s board. That brings Hustle to over $11 million in funding to take the lessons…

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