Labo is peak Nintendo. It’s strange, it’s innovative, it’s pretty silly and it’s completely unexpected. As longtime PR rep David Young told us during a quick chat at today’s event, “when people think we’re going to zig, we zag.” Nintendo Labo is Maximum Zag.
We spent most of the morning with Labo, at a brightly colored event in New York City, staffed by a team of enthusiastic reps. They walked us through the creation process in a space overflowing with eager kids and tins full of gummy bears and goldfish crackers.
Three quick observations after devoting most of my day to the cardboard kits.
- The “Toy Con” creations are surprisingly and impressively complex and responsive.
- The advanced ones take a while to build, even for a mature (okay,…