Facebook is adding support for in-app purchases to its Instant Games platform, the company announced during a session on gaming at its F8 developer conference this afternoon. The feature will allow game developers to add another form of monetization beyond advertising to their games on select platforms, but not on iOS.
Instead, support for in-app purchases will be available to Instant Games on Android and on Facebook.com on the web.
First launched in 2016, Facebook opened up Instant Games to all developers last month. The platform allows developers to build mobile-friendly games using HTML5 that work across both Facebook and Messenger. The idea is to give game developers access to another sizable platform for their work, in addition to the existing app stores run by Apple and Google.
Facebook has had in-app purchases on its roadmap for Instant Games for some time, and began testing the feature with select developers around six months ago.
Similar to the app…