Instagram Direct one-ups Snapchat with replay privacy controls


Messaging is the heart of Snapchat, so after cloning and augmenting Stories, Instagram is hoping to boost intimate usage of Direct with privacy controls not found elsewhere. Now when you send an ephemeral photo or video from the Instagram Direct camera, you can decide whether recipients can only view it once, replay it temporarily or see a permanent thumbnail of it in the chat log.

Previously, all messages could be replayed temporarily but then would completely disappear. Snapchat always lets you temporarily replay a photo or video message, with no way for senders to deactivate the option.

The replay controls could encourage Instagrammers to send more sensitive imagery by allowing them to prevent replays that can give people time to take a photo of their screen with another camera…

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