Instagram rolls out Focus portrait mode for videos and photos

Instagram is one-upping Apple with a portrait mode feature that runs on a wider variety of phones and works with video, not just photos. Last month, TechCrunch reported about a Focus feature buried in Instagram’s code, which began publicly testing a week later. Now Instagram is rolling out Focus, which blurs the background while keeping someone’s face sharp for a stylized, professional photography look. “Focus mode leverages background segmentation and face detection technology,” an Instagram spokesperson told me when asked how it works without the need for dual cameras.

Focus can be found in the Instagram Stories format options alongside Boomerang and Superzoom in both the selfie and rear-facing cameras, and it rolls out globally today on iPhone 6s,…

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