iPhone 7 was a top holiday gift, but Apple Watch is fading


More iPhone 7 devices were unwrapped over the 2016 holidays compared with Google Pixel smartphones, according to new data released by analytics service Mixpanel. Specifically, in the first few days after Christmas, the number of unique iPhone 7’s increased by 12.7 percent, compared with an 8.5 percent increase for Google’s newest flagship. And when comparing iOS to Android devices in general – including phones, tablets, and iPods – more new  Apple devices were switched on in the first three days after Christmas, than Android devices.

The number of unique Apple mobile devices (excluding Apple Watches) increased by 12.8 percent during this time, down from 15.8 percent last year. Meanwhile, the number of unique Android devices increased only by 2.6 percent, down from 10.6 percent in 2015.

These figures confirm an earlier report from Flurry Analytics which found that Apple devices had the most activations throughout the week leading up to Christmas Day and the start…

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