iPhone sales disappoint despite all the hype

Apple’s Q1 2018 results are out, and the numbers point to Apple’s mighty iPhone cash generating machine might be starting to run out of steam.

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Sales of 77.3 million units makes this Apple’s second best iPhone quarter to date, and represents a massive 66 percent increase compared to the last quarter. However, this is a 1 percent decline compared to the year-ago quarter.

iPhone average selling price (ASP) was however very strong at $796, compared to only $617 the previous quarter, and up dramatically compared to the $694 of the year-ago quarter.

It’s unclear why sales missed estimates. Perhaps delaying the iPhone X until November had a dampening effect, or…

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