iPhone sales numbers dipped slightly, but revenue is up courtesy of the iPhone X


As far as sales figures go, this last quarter wasn’t entirely rosy for Apple. During today’s earnings report, the company posted sales of 77.3 million iPhones, down just under a million from this time last year. Of course, that 78.2 million figure from 2017 represented a new record for the company.

But Wall Street still expected another increase, up to 80.2 million phones for the quarter, as the company added a 10th anniversary flagship to the line. In spite of that disappointment, Apple actually saw a 13-percent bump in revenue for Q1 2018, thanks in no small part to the fact that the iPhone X represents a significant price premium over the iPhone 8 and past models. The average price per iPhone is ~$40 higher than it was this time last year.

The price premium hasn’t stopped…

Read Story