Majority of U.S. consumers still download zero apps per month, says comScore


Apps are dominating consumers’ digital media habits, but getting people to try new ones is still a tough sell. That’s the latest from comScore’s newly released 2017 U.S. Mobile Apps Report, which finds that 57 percent of consumers’ time spent using digital media is now taking place in mobile apps. Of that, 50 percent is occurring in smartphone apps versus only 7 percent for apps on tablets.

Desktop is trailing further behind, accounting for 34 percent of time spent, while mobile web is another 9 percent.

The use of mobile apps to engage with digital media is even higher among younger users. comScore found that among those aged 18 to 24 years old, two-thirds of their digital media time is spent using smartphone apps alone. Not surprisingly, that percentage drops steadily the…

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